So you want to start selling advertising on your blog or website?
There's always Google AdSense, which doesn't pay all that much. And there is NO customer service. I had a client blackballed from the service for doing something I KNOW they didn't do, and there is no recourse.
But looking around, it appears that you can do this outside of Google and make a lot more money.
Michael Hyatt says if you have 10,000 unique visitors per month, you can make it happen. And it looks like he used the Boston-based BuySellAds platform to help him do it.
Things he did included:
If self-help and career/life coaching is your thing, MichaelHyatt.com is all about that. He also offers a podcast and a bunch of products like e-books, print books, audio books and even a WordPress theme.
Not having spent a lot of time at his site, I imagine that Michael thinks of a blog as part of the overall marketing/monetization strategy in your life (or your business' life, I suppose).
Does this blog have 10,000 unique visitors per month?
Even I was asking that question after reading this. The purpose of this blog isn't direct monetization (or its content would be a whole lot different instead of "whatever the hell I'm thinking about" and "here's what I'm putting on social media").
I don't really pay much attention to the traffic. I don't even have a "real" analytics setup. I just rely on the AwStats functionality that my web host bakes into my account.
I usually get between 4,000 and 7,000 uniques per month, but I host a few other things on the stevenrosenberg.net domain, and I had a huge spike in November 2015, doubling the number of uniques to 14,000.
It turns out the spike was due to Los Angeles County election results that I host here for my employer. I should definitely move those to a company server, and I actually do have one now that can handle it (it's all Bash scripts, chewing gum and super glue). For the next election, I will.
I'm not saying I will never sell advertising on my "personal" blog, but I don't see it happening. I might do it if I started one or more "specialty" blogs that had some focus, but this isn't that blog.